Ten years ago, launching a global campaign meant months of production. Today, a small in-house team armed with the right AI stack can output more creative variations in a week than a full agency shipped in a quarter.
The shift isn't about replacing creatives — it's about compressing the loop between insight, execution and measurement. Brands that internalize this will run circles around competitors still stuck in the old cadence.
In this piece we break down the exact stack we use at Domain Ads to help clients ship 10x more creative at a fraction of the cost, without sacrificing the craft that makes a brand feel premium.